Audience Measurement Coalition
AMC
Our mission is to be an international source of reference for knowledge and information about audience measurement in dialogues with regulators, public authorities and other industry stakeholders.
Lobbying Activity
Response to Digital Omnibus revising several legislative acts in view of regulatory simplification
14 Oct 2025
Meeting with Rita Wezenbeek (Director Communications Networks, Content and Technology) and
9 Sept 2025 · Exchange of views on digital advertising, audience measurement, DSA, DMA
Response to Communication on a Strategy for a European Data Union
18 Jul 2025
Meeting with Egelyn Braun (Cabinet of Commissioner Michael McGrath)
6 May 2025 · Exchange of views on the role of audience measurement
Meeting with Fausto Matos (Cabinet of Executive Vice-President Henna Virkkunen), Thomas Schmitz (Cabinet of Executive Vice-President Henna Virkkunen)
1 Apr 2025 · European Media Freedom Act, GDPR and E-privacy proposal
Meeting with Marco Giorello (Head of Unit Communications Networks, Content and Technology) and
19 Mar 2025 · Code of Conduct on Online Advertising – Workshop 4
Meeting with Marco Giorello (Head of Unit Communications Networks, Content and Technology) and
13 Mar 2025 · Code of Conduct on Online Advertising – Workshop 3