What is the ESTA vision and mission statement • The Vision - ESTA is the European platform for stakeholders in the crane and abnormal road transport industry • Our Purpose Statement - Connecting and representing the European Abnormal Transport and Mobile Crane Industry by maintaining a knowledge base with the aim of improving sustainability, safety and efficiency and to inspire the next generation. What are the targets and goals of ESTA ESTA's primary objective is European harmonisation of rules and regulations for crane rental and abnormal transport companies. In 2018, ESTA has reviewed her strategic agenda for the organisation and announced a three year program in which to undertake this strategy, which is called ‘The clear road forward’. This strategy has been revisited in November 2022, and in October 2024 ESTA has published her Manifesto 2024-2029 outlining her goals for the next parliamentary period.