Promote the quality and safety of production and distribution of chilled foods, represent the industry and its views to European decision makers and regulatory bodies, coordinate the activities of national chilled food organisations, liaise with other industry associations, regulatory authorities, research organisations, retailer and consumer groups, using the communication channels of ECFF to promote exchange of relevant information, developing advice and manuals to improve the development of chilled foods, setting minimum standards for chilled food processing plants within the framework of European and national regulations.