New European Reuse Alliance

New ERA

The New European Reuse Alliance (New ERA) represents the interests of operators that offer, use and promote reusable packaging systems, services and/or products across Europe.

Lobbying Activity

Response to Circular Economy Act

29 Sept 2025

Meeting with Raluca Trasca (Head of Unit Taxation and Customs Union)

25 Sept 2025 · Enabling a Competitive Circular Economy

Meeting with Bruno Tobback (Member of the European Parliament)

25 Sept 2025 · High-Level Discussion on Reuse and the Circular Economy Act

Meeting with Ana Vasconcelos (Member of the European Parliament)

9 Jul 2025 · Circular Economy Act

Meeting with Malte Gallée (Member of the European Parliament)

26 Apr 2023 · Packaging and Packaging Waste

Meeting with Delara Burkhardt (Member of the European Parliament, Shadow rapporteur) and

28 Mar 2023 · Packaging Waste